The blog of a connected , inveterate, 24/7, passionate and kinetic marketeer. Global Nomad - worked and lived in India , Russia, UK, Sri Lanka and China. Currently heading marketing for an FMCG MNC in China .
This is an exhilarating time to be a Marketeer. Lazy marketing i.e TV advertising days are over (almost). Informed and empowered consumers, media fragmentation (as well as convergence), retailer power, societal trends (espl health & well being , social networking) and flattening of the technology life cycle have brought the big brands down from their pedestal. For years the brands talked, now the consumer is talking. There are no IMMUTABLE laws any longer.
I aim to discuss, debate, provoke and provide ideas, thoughts and strategies for Inspired Marketing in today’s world , with a focus on (but not limited to) consumer goods .
No comments:
Post a Comment